Southwest Virginia Is Taking A Big Step Toward Improving Student Success By Joining The Campaign For Grade Level Reading, As A Collective Effort To Improve Reading Proficiency, And Early School Success For Children From Low Income Families. We Spoke to the Marketing and Communications Manager of the United Way of Southwest Virginia, Brianna Fillers, Who Explained Reading Proficiency By the End of Third Grade is a Critical Milestone Toward High School Graduation. The GLR Campaign Is Led And Supported By The United Way Of Southwest Virginia, Along With School Systems, Libraries, Summer And After School Programs, Which Will Collaborate To Put All GLR Priorities Into Action Over A Multi Year Period.