The Friends Of Southwest Virginia Has Started A Partnership With Winze Company Of Wise To Form A Merchandise Program For All Sales Of Southwest Virginia Branded Product. The Owner Of Winze Company, Blake Salyer Was Looking For A Way To Give Back To The Region And Felt This Was A Perfect Fit. The Winze Company Is A Clothing Company Developed Right In The Heart Of The Appalachian Mountains. Friends Of Southwest Virginia Represents 19 Counties, Four Cities And 54 Towns In The Region.