Virginia Officials Say They Will Be Watching Retailers For The Next Month To Make Sure They Are Not Charging Too Much For Goods And Services In The Wake Of The Severe Weather. Virginia’s Anti-Price Gouging Statute Went Into Effect When Gov. Tim Kaine Declared A State Of Emergency Wednesday. It Will Remain In Effect For 30 Days Following The Disaster. Attorney General Bill Mims Encourages Anyone Who Suspects Price Gouging To Call The Office Of Consumer Affairs At 800-552-9963.