Fast Food Giant McDonald’s Is Now Accepting Expressions Of Affection As Payment For Food. It’s Part Of The Company’s “Pay With Lovin'” Campaign. When Random McDonald’s Customers Attempt To Pay For Their Food, The Employee Doesn’t Take Their Cash Or Credit Card. Instead The Customer Can Pay For The Food With An Act Of Affection, Such As Calling A Loved One, Or Perhaps A Group Hug. The “Pay With Lovin'” Campaign Runs Through Valentine’s Day.